Suvi Hurri
While I am writing this text, PR history is made in Georgia. Today and tomorrow certain organizations organize a special training program about corporate social responsibility (CSR).
The training provides basic knowledge on CSR, its strategic development and organizational ethics. Trainees gain skills of analyzing the organization’s current CSR strategies.
This progress comes just the right time for corporations and PR professionals, I think. Only a few years ago nearly 40 percent of people in Georgia lived below the poverty line. At the same time public economy grows rapidly and government seduces foreign investors in the country. In World Bank listing Georgia was the 18.th easiest country for business.
When foreign money floods in the country it is important that the whole country benefits from it. Here I see an opportunity for PR professionals to intervene and function as corporate conscience. When operating in a country with vast poverty corporations should always ask themselves: should we participate developing the community or is it ok just to collect the profit and run? If no-one else asks these questions, PR professionals should.
Sources: Veide, L. 2009. Corporate social responsibility workshop for Georgian companies. Georgia today.
All good things have to come to an end
14 years ago
Nice post, yep, CSR is totally something that today's companies need to take into account! I was reading the Edelman's trust barometer swowing the state of trust in Australian companies and noticed that CSR is a very important trust driver. And yeah, without trust no company or society can survive.
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